Every once in a while I have a few minutes to review industry research and I visited a terrific resource that I had bookmarked long ago and quickly forgotten. The Journal of Computer-Mediated Communication is a peer-reviewed Internet journal that contains some deep and informative research papers.
To wit, a study released in the January 2006 issue goes into great depth about click habits as they relate to positioning. In short, two experiments demonstrate an increased tendency for visitors to click on the first and the last links in a list.
The entire study, Primacy and Recency Effects on Clicking ...
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Updated 07/14/10 @ 11:55AM CDT by brian
Categories:
Research User Interface
I don’t think I’m old fashioned. But even if others might disagree, there is one recruiting ritual I insist upon – receipt of a thank you communication.
I say “communication” in lieu of “letter” because I believe email is acceptable these days (surely a blow to those believing in my complete old fashioned-ness).
I interviewed a potential account executive recently. He was a terrific candidate. Ten minutes into the interview, I knew he was a finalist. At some point, he referenced a mailing piece he had created and I asked if he had brought an example. “No,” was his ...
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Updated 07/14/10 @ 11:57AM CDT by brian
Categories:
Business
Contracts are an inevitable evil of doing business. Imaginary Landscape has paid tens of thousands of dollars for carefully crafted documents that are largely unintelligible.
Here’s what I want to say: “You aren’t allowed to steal our stuff.”
Here’s what it ends up looking like: “Client shall not copy, distribute, create derivative works of or modify product in any way. Client agrees that it shall use commercially reasonable efforts to prevent the unauthorized use or disclosure of product. Client further agrees not to reverse engineer, translate, disassemble, decompile or otherwise attempt to create any source code which ...
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Updated 07/14/10 @ 11:56AM CDT by brian
Categories:
Business
Imaginary Landscape
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