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January 24, 2011 10:56 a.m.
With the proliferation of social media sites, multiple email accounts, logins at various financial institution websites, multiple computers and smart phones, the amount of personal information stored in the “cloud” continues to grow.
So, what happens when you die? How can you protect your digital footprint and make it easy for someone to manage, transfer, download and/or close these various accounts?
These questions are what John Romano and Evan Carroll attempt to answer with their website The Digital Beyond and their newly released book Your Digital Afterlife. They were recently interviewed on National Public Radio’s Fresh Air and ...
Updated 01/24/11 @ 10:56AM CST by brian
January 17, 2011 1:16 p.m.
Search Engine Optimization Tips for the CMO.
We often receive requests for search engine optimization services. It's an area in which we specialize, and it would be easy to leverage the recent SEO hype and sell into this desire without questioning its motives. But many of the people convinced they need SEO services, don't. Or more specifically, they don't need them yet.
This week we received an inbound inquiry which is a good and typical illustration of this misplaced prioritization.
What is SEO, really?
"We are interested in an aggressive SEO program and possibly a facelift to ...
Updated 01/17/11 @ 01:16PM CST by brian
January 06, 2011 3:17 p.m.
We are creatures of meaning. Everyone wants to know the meaning of things, but not everything has meaning or can be interpreted the same way. As Freud famously said, “Sometimes a cigar is just a cigar.” Nowhere is this more apropos than in the meaning of website statistics, and especially in the often-misunderstood analytics metric: Bounce Rate.
This from Google:
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
This is its exact definition. But, Google goes on to provide an interpretation:
Use this metric to measure ...
Updated 01/06/11 @ 03:17PM CST by brian