Imaginary Landscape
RSS FeedIt's the bottom of the 9th for online shopping. Even though we've been buying stuff for the past three weeks, it's still crunch time.
One of the items on our list was a silly kids music CD. We had borrowed it from the library and the kids listened to it...over and over and over again. I was thrilled when it was time to return it. However, they really wanted one of their very own for Christmas. Alas, the sacrifices of parenthood.
And so, we are the proud owners of The Hobo Nickels: Cooper County, purchased from CD Baby. Upon purchase, CD Baby sent the following confirmation email:
From: CD Baby Loves You < orders@cdbaby.com>
Subject: Your CD Baby Order!Thanks for your order with CD Baby!
The Hobo Nickels: Cooper County
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved "Bon Voyage!" to your package, on its way to you, in our private CD Baby jet on this day, December 16, 2009.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as "Customer of the Year." We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...We miss you already. We'll be right here at http://cdbaby.com/, patiently awaiting your return.
--CD Baby, The little store with the best new independent music.
It's fun and silly and made me laugh. So often, e-mail confirmation messages are formulaic and uninspired. This confirmation e-mail is a great example of using this "free customer touch" as an opportunity to reinforce brand and voice.
Updated 07/14/10 @ 10:33AM CDT by brian
Categories: User Interface
