Imaginary Landscape
RSS FeedEarlier this year the Poynter Instutite for Media Studies released findings from an expansive eye tracking study. The study was focused on newspapers, both print and online.
The findings of the study broke some longstanding assumptions on how Web site visitors interact with a newspaper site. Specifically:
Online readers read more of a story than print readers.
On average, online readers read through 77% of an article, versus 62% for broadsheet readers an for tabloid readers.
Only half of online readers scanned.
Half of online readers scanned pages, while the other half were methodical in their reading style.
Navigation trumped headlines.
The eyes of online readers stopped first at navigational elements rather than headlines or photographs. Print readers more traditionally stopped at large headlines and photographs.
More information and findings can be found on the Eyetrack07 Web site.
Updated 07/14/10 @ 11:51AM CDT by brian
Categories: Research
