Imaginary Landscape
RSS FeedIt's award season again and, like many firms, we have some more hardware to add to our faux mantle. This time it is a WebAward for the National Cervical Cancer Public Awareness Campaign Web site.
In all honesty and with minimal bias, it is a very nice site with a great mission and deserving of recognition. We are happy for them (and us) for the award.
Our policy about fetching awards is minimalist. I believe it is important to have some accolades adorning a wall, but I don't much care for the buy-yourself-an-award cottage industry that will provide you a nice statuette, provided your check clears. So we enter competitions carefully.
Even for the credible award competitions, we face a difficult challenge. Much of the work we perform is behind the curtain, where the heavy lifting of Web technology occurs. Pretty much all Web awards competitions are skin-deep. For most, a site that isn't 100% Flash has little chance of an award, regardless of how well it performs transactionally.
When we do receive an award, it is a chance for celebration. We make an internal announcement, embarrass (in a fun way) those who were involved in the project and order some extra hardware for the client. It's always nice to be recognized.
And so, we add another accolade to our "Love Me" wall - the wall clients and prospective clients walk by on their way from the reception area to the conference room. It's fun to follow them and watch. Most times they can't help but sneak a peek as they pass.
Updated 07/14/10 @ 11:08AM CDT by brian
