How can we make the site more fun? How can we fit it all above the fold? How can we enhance our online credibility? How do we make the site more user-friendly? How do we start a difficult conversation?

This is The Chenille Kraft Company

The Chenille Kraft Company, distributor of educational games and craft materials, wanted to inject some fun into their website. Looking to appeal to parents and educators with children in mind, the site needed to be bright and interactive. The homepage features a colorful slideshow, and hotspots for trivia quizzes, project packages and featured products.

Design Features
  • Bright primary colors
  • Rounded corners
  • Handwriting typeface
  • Logo breaking plane of page
  • Search box within jet contrail

Visit the site at chenillekraft.com.

This is the National Cervical Cancer Public Education Campaign

The facts about cervical cancer are not casual reading but their importance is profound.  The site goal is to get the message of prevention out to young women by balancing the serious nature of its content against the optimism of awareness and early detection.

Design Features

  • Significant use of purples, the color associated with gynecological cancer
  • A mixed and lighter palette full of hopeful and engaging images
  • Diversity in imagery to underscore community
  • Message of prevention spotlighted upfront, with clear navigation to support easy access

Visit the site at cervicalcancercampaign.org.

NCCC

This is the Wilfred R. Cameron Wellness Center

The Wilfred R Cameron Wellness Center has a lot going on.  They wanted a site that reflected all their activities with limited vertical scrolling.  Furthermore, they wanted a site full of motivational energy consistent with their mission of improving the lives of adults who want to maintain their fitness, health and overall well-being.

Design Features

  • Tabbed content to accommodate above-the-fold placement
  • Multi-column "accordion" flyover menuing for Classes
  • Energetic and diverse photographic imagery

Visit the site at wrcameronwellness.org.

This is Healthcare Foodservice Sourcing Advantage

HFSA wanted their website to accurately reflect their professional standing and to convey a halo effect of credibility to new site visitors.  The design approach focused on a clean, warm and modern look with dynamic imagery.

Design Features

  • Dropshadows for dimensional depth
  • Rounded corners
  • Floating modules
  • Earth tones mixed with blues for comfort

Visit the site at hfsadvantage.com.

This is RadiologyInfo.org

This public information site provides a great depth of information on the often-complex medical procedures involving radiology.  In response to our usability study, the navigation structure was clarified and streamlined to support a variety of navigational approaches. The top horizontal bar, which gets the highest amount of eye-tracking traffic, was used to present the primary approaches to the procedural information.  The left column - a secondary focus of eye-tracking traffic - was used to provide links of secondary importance, including a highlighted search box and organizational links.

Analysis indicated that a significant number of the site’s visitors used older browsers and systems with 800 x 600 screen resolution, so it was important to keep the design cleanly functional within those boundaries.

Design Features
  • Large, easy-to-read type for content and navigation
  • Streamlined flyovers, so as not to overwhelm
  • Spotlight area on homepage allowing highlighted information to shift over time
  • Triple branding for radiologyinfo.org, RSNA and ACR
  • Worked within an established color palette

Visit the site at radiologyinfo.org.

Radiology Info

Clients Like You

Of course your organization is unique.  We would never assume otherwise.  An important part of our process, perhaps the most important part, is to better understand the particulars of your business.

But we have a head start.

Since 1995, we've helped a large and growing number of clients with their Web strategy.  Many industries, many locations, many companies all sharing a single goal - to make the Web work for them. 

We've helped them do just that, and we know we can help you too.

How we've helped

The interactive carousel above highlights our recent design work.  Clicking on any of the images will allow you to read about our approach to that particular design.

In addition, we've included case studies that provide more details on how we've helped clients, like you, with their Web strategy.

If you like what you see here, if something resonates with you and you'd like to find out more information about it, give us a call, toll free, at (877) 275-9144 or drop us a quick note using the Contact Us form on the left side of this page.