This is The Chenille Kraft Company

The Chenille Kraft Company, distributor of educational games and craft materials, wanted to inject some fun into their website. Looking to appeal to parents and educators with children in mind, the site needed to be bright and interactive. The homepage features a colorful slideshow, and hotspots for trivia quizzes, project packages and featured products.

Design Features
  • Bright primary colors
  • Rounded corners
  • Handwriting typeface
  • Logo breaking plane of page
  • Search box within jet contrail

Visit the site at

Chenille Kraft Screenshot

This is the Wilfred R. Cameron Wellness Center

The Wilfred R Cameron Wellness Center has a lot going on.  They wanted a site that reflected all their activities with limited vertical scrolling.  Furthermore, they wanted a site full of motivational energy consistent with their mission of improving the lives of adults who want to maintain their fitness, health and overall well-being.

Design Features

  • Tabbed content to accommodate above-the-fold placement
  • Multi-column "accordion" flyover menuing for Classes
  • Energetic and diverse photographic imagery

The WR Cameron Wellness Center website is the 2011 Communicator Award of Distinction winner

Visit the site at

Medfit Screenshot

This is the Illinois Music Educators Association

The IMEA is the largest fine arts education association in Illinois and among the largest in the United States.  Its mission is to promote lifelong music learning and to provide leadership for music education.  The website was old and needed an aesthetic and structural overhaul.

Design Features

  • Large photographic imagery reinforcing the intersection of music, learning and Illinois
  • Clear call to action pathways to reinforce donations, advocacy and education.
  • Footer-based contact form to facilitate engagement.

Visit the site at

This is

This public information site provides a great depth of information on the often-complex medical procedures involving radiology.  In response to our usability study, the navigation structure was clarified and streamlined to support a variety of navigational approaches. The top horizontal bar, which gets the highest amount of eye-tracking traffic, was used to present the primary approaches to the procedural information.  The left column - a secondary focus of eye-tracking traffic - was used to provide links of secondary importance, including a highlighted search box and organizational links.

Analysis indicated that a significant number of the site’s visitors used older browsers and systems with 800 x 600 screen resolution, so it was important to keep the design cleanly functional within those boundaries.

Design Features
  • Large, easy-to-read type for content and navigation
  • Streamlined flyovers, so as not to overwhelm
  • Spotlight area on homepage allowing highlighted information to shift over time
  • Triple branding for, RSNA and ACR
  • Worked within an established color palette
2010 Web Award is the 2010 Medical Standard of Excellence WebAward winner

Visit the site at

RSNA Screenshot

This is Trinity Health System

Trinity Health System wanted to make their site easier to use. In order to accomplish this goal, we streamlined the navigation and set direct links to the most important features within the site. In addition, we instituted a more formal structure for the homepage content which made it easier to distinguish one feature from another.

The softened colors are easier on the eye while staying within their established identity palate. The increased type size addresses the needs of the site's predominantly older users.

Design Features
  • Elements with visual depth for textural interest
  • Content organized into modules
  • Horizontal flyover menus with fade-in

Visit the site at

Trinity Screenshot

This is Sarah Bush Lincoln Health System

Sarah Bush Lincoln is a comprehensive provider of health care services in rural Illinois.  Its previous website was old and did not accurately reflect the innovation and care that makes it a state-of-the-art facility.  The website needed a significant overhaul so that it could highlight its specialties and allow visitors multiple ways to interact.

Design Elements
  • Fixed background image allowing the page to float over it.
  • Transparent elements highlighting the float.
  • Clear call-to-action opportunities to encourage conversions.
  • Tabbed homepage content to accommodate more information.

Visit the site at

Sarah Bush screenshot

Clients Like You

Of course your organization is unique.  We would never assume otherwise.  An important part of our process, perhaps the most important part, is to better understand the particulars of your business.

But we have a head start.

Since 1995, we've helped a large and growing number of clients with their Web strategy.  Many industries, many locations, many companies all sharing a single goal - to make the Web work for them. 

We've helped them do just that, and we know we can help you too.

How we've helped

The interactive carousel above highlights our recent design work.  Clicking on any of the images will allow you to read about our approach to that particular design.

In addition, we've included case studies that provide more details on how we've helped clients, like you, with their Web strategy.

If you like what you see here, if something resonates with you and you'd like to find out more information about it, give us a call, toll free, at (877) 275-9144 or drop us a quick note using the Contact Us form on the left side of this page.