We help youdefine your work.

Defining Your Work

Preparation, preparation, preparation.  The same principles for painting a house or planning a great vacation apply to your upcoming Web project.  A great deal of planning is needed to ensure the success of your new website.

And it must be successful.

How We Help: Discovery

"The problem with communication is the illusion that it has occurred."
George Bernard Shaw

The success of a website is dependent upon absolute clarity of goals and requirements.  Too often, a request for proposal is lacking the most important elements – a clear, unambiguous set of goals and requirements.

For Example...

The following is an excerpt from the “Required Web Features” section of an actual request for proposal:

“On-line event calendar system as well as event registration and payment capability.”

So much of that description is left up to interpretation.  Consider the following questions:

  • What type of events?  (Single events, multi-part events, recurring events, multi-part recurring events?)
  • Are there any discounts?  (earlybird, volume, age, membership)
  • Are there multiple venues? 
  • Is there a limit to the number of people that can attend?
  • Do users typically sign up for a single event or multiple events?


Based upon the answers to these (and other) questions, there can be a wide variance in cost and approach.

That’s why Discovery is so important. 

We have many tools and techniques at our disposal to assist with the Discovery process.   Depending on the scope, Discovery might be a modest Q&A session with stakeholders or it may involve advanced prototyping and user persona analysis.  One size does not fit all situations which is why we tailor a blend of the following tools and techniques for your specific situation.

  • Stakeholder Interviews
  • Data Modeling
  • Competitive Research
  • Analytics Research
  • Use Case Analysis
  • Business and Financial Impact
  • Wireframing
  • Informational Architecture

Want some more information?

Just use the Contact Us form on this page and ask.  We’ll send you an excerpt from an actual Discovery Report.