UW Madison adds doctor videos to Web site
An article in the Wisconsin State Journal reports that the University of Wisconsin at Madison's UW Health site just introduced physician videos within its Find a Doctor section.
This is a great and natural progression from simple photographs and can provide a real feel for a doctor during the evaluation process.
From a technical point of view, this is (or should be) quite easy to integrate into an existing Find a Doctor database. No real barrier there.
Unfortunately, the real barrier will be physician compliance. Our observations have shown that hospital marketing departments constantly struggle to get simple photographs of doctors online - scheduling photo shoot after photo shoot with sporadic success. Imagine the trouble getting physicians to sit for a video shoot. Perhaps that's why UW Health made headlines with 18 physician videos, out of 1,154 physicians listed in their directory (UW officials plan to put this in place for all physicians - for which we wish the best of luck).
Regardless, it is a great addition to their Web site. All hospitals should consider this as the next step in their Web strategy. In fact, any company should consider adding video testimonials from willing clients or video Q&A with principals to their site.
This is a great and natural progression from simple photographs and can provide a real feel for a doctor during the evaluation process.
From a technical point of view, this is (or should be) quite easy to integrate into an existing Find a Doctor database. No real barrier there.
Unfortunately, the real barrier will be physician compliance. Our observations have shown that hospital marketing departments constantly struggle to get simple photographs of doctors online - scheduling photo shoot after photo shoot with sporadic success. Imagine the trouble getting physicians to sit for a video shoot. Perhaps that's why UW Health made headlines with 18 physician videos, out of 1,154 physicians listed in their directory (UW officials plan to put this in place for all physicians - for which we wish the best of luck).
Regardless, it is a great addition to their Web site. All hospitals should consider this as the next step in their Web strategy. In fact, any company should consider adding video testimonials from willing clients or video Q&A with principals to their site.
posted by Imagescape @
2:35 PM
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