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Thursday, November 8, 2007

Listening to an Internet punk

I just returned home from the 11th Annual Healthcare Internet Conference. One of the keynote speakers is this amped up guy from the Washington Post named Rob Curley. I found myself marveling at the frenetic pace of this self-proclaimed "Internet Punk." But there was something he said, almost in passing and highly geeky, that piqued my interest. More on that in a bit.

One of the main points of his presentation was a description of hyper-local content. He spent time, lots of time, extolling the virtues of a site the Post had created called LoudounExtra. It is a guide to Loudoun County that is an excellent example of hyper-local content. Slide after slide he went on about the depth of content - especially the ESPN-like coverage of high school sports. Everyone in the room was shaking their heads, thinking the same thought.

"How much?"

Indeed that was the first question of Q&A. Much of the answer was in their use of interns. Rob humorously described his intern sweatshop, but when asked about the back-end development, he spelled out their secret:

D-J-A-N-G-O.

It was at this pinnacle of geekdom that I found myself most intrigued. And although the mention of Django was only two sentences long, I was encouraged at his description of fast, reliable Web-based database applications and their use of Django to put it all together.

Imaginary Landscape is seriously considering Django as a new platform for our Web development. It would seem we are in good company.

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