FOR IMMEDIATE RELEASE:
August 11, 2003
Imaginary Landscape wins national Web site design award
The Chicago-based Forum for Healthcare Strategists presented Imaginary
Landscape, LLC with the Silver eHealthcare Leadership Award for best
site design for a healthcare system. The award was in recognition of
the Oak Brook, Ill.-based Advocate Health Care Web site. The
announcement was made at a November healthcare Internet and technology
conference in Phoenix.
"We are honored to receive this award on behalf of Advocate Health Care," said Brian Moloney, managing partner for Imaginary Landscape. "It is wonderful to share this national award with our staff and the staff at Advocate that made it happen."
During the summer, the entire Advocate Web site was restructured and redesigned to facilitate ease of navigation and clarity of content. The new site concept was deployed throughout the Advocate system and its ten hospital sites. Each site was designed to promote its array of unique specialties while maintaining the look and feel of the Advocate system.
"Imaginary Landscape designed our first Web site in 1996 and has been with us ever since," said Judi Brown vice president of Advocate Health Care. "They have been and continue to be an outstanding partner and we are very pleased to share this honor with them."
A pool of eighty judges looked at how sites competed with others in their organization's classification. They also reviewed sites based on a proprietary multi-point standard of Internet excellence.
"The response was tremendous," says Mark Gothberg, eHealthcare Leadership Awards chairman, in noting the huge number of entries and winners. “The competition was especially fierce in the large hospital, healthcare system, and managed care classifications.” Best interactive, best health/healthcare content, best site design, and best overall Internet site categories drew the most entries.
The eHealthcare Leadership competition received more than 1,000 entries in eight categories. Winners represented 16 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies.
"We are honored to receive this award on behalf of Advocate Health Care," said Brian Moloney, managing partner for Imaginary Landscape. "It is wonderful to share this national award with our staff and the staff at Advocate that made it happen."
During the summer, the entire Advocate Web site was restructured and redesigned to facilitate ease of navigation and clarity of content. The new site concept was deployed throughout the Advocate system and its ten hospital sites. Each site was designed to promote its array of unique specialties while maintaining the look and feel of the Advocate system.
"Imaginary Landscape designed our first Web site in 1996 and has been with us ever since," said Judi Brown vice president of Advocate Health Care. "They have been and continue to be an outstanding partner and we are very pleased to share this honor with them."
A pool of eighty judges looked at how sites competed with others in their organization's classification. They also reviewed sites based on a proprietary multi-point standard of Internet excellence.
"The response was tremendous," says Mark Gothberg, eHealthcare Leadership Awards chairman, in noting the huge number of entries and winners. “The competition was especially fierce in the large hospital, healthcare system, and managed care classifications.” Best interactive, best health/healthcare content, best site design, and best overall Internet site categories drew the most entries.
The eHealthcare Leadership competition received more than 1,000 entries in eight categories. Winners represented 16 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies.
