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FOR IMMEDIATE RELEASE:
June 6, 2003

FOR MORE INFORMATION CONTACT:
Ric Lee

Ric Lee presents at the National Employment Lawyers Association national convention

Ric Lee, operating partner of Imaginary Landscape and a leading authority on association Web sites, presented at this year's annual convention of the National Employment Lawyers Association in Vail, Colo. last week. He presented to the special Affiliate Leadership Workshop.

The presentation focused on the role of a national association in the Web strategies of affiliate members.

"By licensing back-end Web-based member services to affiliates, the national association can create an additional revenue stream," said Ric Lee. "As a result, the affiliates can benefit by having a Web site that far exceeds what they could do on their own, while still retaining a local look and feel."

A simple example of this is membership dues. The national association creates the functionality for member dues, both new and renewal, and the real-time transaction processing behind it. Once established, the national association can deploy it out to individual affiliate associations, without having to reinvent and pay for the process each time. Each affiliate can retain its unique design and "hook" into the services as needed.

Imaginary Landscape has a suite of online applications specifically tailored for this type of national-affiliate Web services syndication. For more information, please contact Imaginary Landscape, LLC at (773) 275-9144.