FOR IMMEDIATE RELEASE:
May 27, 2004
FOR MORE INFORMATION CONTACT:
Ric Lee
Ric Lee presents at the National Employment Lawyers Association 7th Circuit Conference
Ric Lee, operating partner of Imaginary Landscape and a leading
authority on association Web sites, presented at this year's annual
National Employment Lawyers Association 7th Circuit Conference in
Chicago, Ill. last week.
The presentation, entitled "Websites and Your Practice: from brochureware to virtual employee" focused on how today's Web technology can assist law practices increase clientele and reduce operating costs.
"Inexpensive tools, such as a frequently asked questions section and a secure information request form, can make a real impact on the usability of the site," said Ric Lee. "If Web site visitors are comfortable using your site, they will be comfortable using your services."
Search engine optimization and an e-mailing strategy are important tools for reaching beyond the confines of the site and drawing people in. More advanced functionality includes a document distribution center and a pre-qualifying virtual interview. These tools allow you to better communicate with existing clients and help answer prospective client questions, 24/7.
"On the high end of functionality is the ability to report hours and expenses through a password-protected Web portal that feeds directly into the internal accounting systems," continued Lee. "More convenient reporting means more accurate reporting."
The presentation, entitled "Websites and Your Practice: from brochureware to virtual employee" focused on how today's Web technology can assist law practices increase clientele and reduce operating costs.
"Inexpensive tools, such as a frequently asked questions section and a secure information request form, can make a real impact on the usability of the site," said Ric Lee. "If Web site visitors are comfortable using your site, they will be comfortable using your services."
Search engine optimization and an e-mailing strategy are important tools for reaching beyond the confines of the site and drawing people in. More advanced functionality includes a document distribution center and a pre-qualifying virtual interview. These tools allow you to better communicate with existing clients and help answer prospective client questions, 24/7.
"On the high end of functionality is the ability to report hours and expenses through a password-protected Web portal that feeds directly into the internal accounting systems," continued Lee. "More convenient reporting means more accurate reporting."
