Imaginary Landscape, LLC

Databases are often the most important asset of a business. Within them are customer data, transaction histories, products, pricing, and employee information. How often have we heard the cry, “I wish system A would communicate with system B?” The incompatibility lies not with the system nor very often with the software – it rests at the feet of bad database design.

The structure of a database is crucial to its ability to transform raw data into usable information. Each database should conform to a set of standard rules designed to optimize its utility. These rules make a database a flexible, usable tool, and not just a place to store information.

These rules form the basis for any database design, from a spreadsheet of columns to a relational database with multiple tables.

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