Imaginary Landscape, LLC

Web technology to power your business.


chicago web development website development company

FOR IMMEDIATE RELEASE:
October 28, 2005

FOR MORE INFORMATION CONTACT:
David Stellato

Search Engine Optimization: Controlling Inbound Links - a new white paper from Imaginary Landscape

Inbound links are a primary factor influencing how search engines rank a site. The number of Web sites that link to a site directly affects how favorably it appears in search engine results. The more inbound links, the "higher" a site will appear within search engine results.

Search engines are nothing more than equations being calculated by computers. For example, Google isn't smart enough to determine if your page is important or not, so it infers. It looks at other pages that link to your page and forms the conclusion, "if page A links to page B, page A must think that page B is important. Therefore, it must be important."

The actual process is far more complex but the basic premise holds true. Therefore, soliciting relevant inbound links to your pages is important.

Download the complete white paper in PDF format.