Imaginary Landscape, LLC

For large and complex Web sites, what is the best method for selecting and presenting related content to users? 

This was the subject of the lead article in August's eHealthcare Strategy and Trends.  The article addressed the common problems associated with contextual content presentation and offered solutions based upon Imaginary Landscape's client experiences.

"Whether it is a large online retailer, reference site, hospital, or a deep content site of any kind, a process for programmatically bringing forward related content is an important benefit to Web site visitors," said Brian Moloney, managing partner of Imaginary Landscape and author of the article.  "However, it is really easy to do poorly.  The article outlines some subtle 'gotchas' and ways to avoid them."

Thanks to eHealthcare Strategy and Trends, you can download the entire article.