Imaginary Landscape
The September issue of FORUM magazine features an article that introduces the power and importance of measuring online success utilizing Google Analytics. The article was written by Imaginary Landscape managing partner Brian Moloney.
"Even today, associations and organizations of all kinds fail to establish and track online goals," said Moloney. "With Google's goal-centric analytics service, every website should contain multiple measurable goals."
The article provides details on how to prepare a website for Google Analytics as well as typical pitfalls to avoid. It also includes advice on testing as well as calculating and presenting return on investment values to upper management.
If you would like a copy of the article, please download the PDF version. Thanks to the Association Forum of Chicagoland, publisher of FORUM for permission to redistribute.
For more information on how Imaginary Landscape can assist with implementing Google Analytics, just use the Contact US form on this page and ask. We’ll send you our Analytics brochure.
