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Chicago Web designer Imaginary Landscape launches new website with comprehensive store for Crossway

Complete site overhaul focuses on enhanced ecommerce features.

December 17, 2010

Chicago Web designer and developer Imaginary Landscape announces the launch of Crossway’s new website at  Crossway is an internationally-recognized, not-for-profit publisher of Christian books, the ESV Bible (English Standard Version), and gospel literature.

The new Crossway website offers site visitors an updated design along with significant functionality including a sophisticated and interactive bible selector, multiple blogs, author search and book search with advanced grouping logic.  In addition, Imaginary staff worked closely with Crossway staff to integrate the website with a complex internal fulfillment system.

Notwithstanding the features above, the bulk of the development went into their new online store, including registration, shopping cart and real-time ecommerce.  In addition the store includes the following advanced functionality:

• Sophisticated discounting engine with couponing
• Related product presentation at checkout for upsale
• Internationalization, including accommodation of foreign country distribution restrictions

“Imaginary Landscape did a wonderful job with the complete overhaul of our various Web properties,” said Geoff Dennis, COO + Executive Vice President, "and we are very pleased with the results.  Their technical and Web development expertise was invaluable to us and enabled us to accomplish our corporate and ministry objectives.”

“Crossway has a comprehensive catalog of books, including more than 200 bible variations.  The most important aspect of the site was to provide tools to assist users in searching through the catalog,” said Brian Moloney managing partner of Imaginary Landscape.  “One tool we created was a bible selector which allows users to choose among 46 different attributes to find the bible that best fits their needs.”

About Imaginary Landscape

Imaginary Landscape is a Chicago Web designer and development agency. The firm assists organizations with Web strategy & metrics, custom website design & development, search engine optimization, ecommerce, content management systems and support.