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Massachusetts Institute of Technology Chooses Imaginary Landscape for its Web Expertise

MIT's Mobile Experience Laboratory selects Chicago-based Imaginary Landscape with its Locast deployment in Abruzzo, Italy.

August 30, 2011

Harnessing the power of the Django Web framework, Chicago-based Imaginary Landscape, a leading Web design, development and management firm, has been chosen by Massachusetts Institute of Technology's (MIT) Mobile Experience Lab to assist in the deployment of its Locast platform in the Abruzzo region of Italy.

The MIT Mobile Experience Lab’s research centers on the interaction of three broad themes in technology and society: sustainability, mobility, and connectivity. The program’s focal point is delivery of information via mobile technology. By utilizing Imaginary Landscape’s development capabilities and technology expertise for the open source Web framework Django for the Python programming language, Mobile Experience Lab is able to manage data, make quick changes and bring new products to market quickly and effectively in its reinvention of its website.

“Our choice of Imaginary Landscape aligns perfectly with our goals,” says Federico Casalegno, Ph.D., Director of the MIT Mobile Experience Lab and Associate Director of the MIT Design Laboratory. “Because of Imaginary’s clear leadership in the space and deep expertise with Django, they are able to assist us in taking our Locast platform and deploying it to a stable production environment. Their team perfectly compliments our team.”

The Django framework used by Imaginary Landscape is designed with efficiency in mind; it helps programmers create complex websites without having to disturb the backend and inner workings. The code is cleaner and easier to manage and provides a flexible enough framework to adapt quickly to new requirements. Developers save both time and programming costs.

“We’re proud of our ability to work with one of the leading educational institutions in the country,” says Brian Moloney, Managing Partner of Imaginary Landscape. “Aside from our past successes in implementing Django and other Web technologies, I believe Mobile Experience Lab sought us out because of our laser focus on satisfying every client objective. With 16 years of expertise in bringing that focus to bear on client success, we are thrilled to be leading the wave of Web development, design and implementation across various media.”

In addition to the seamless integration of communications across multiple mobile delivery platforms, Django technology has even broader applications. Django framework can be used to protect personal information, Social Security numbers, and comply with HIPAA privacy laws. “Imaginary Landscape adopted Django early, we understand the power and performance capabilities of the technology,” says Moloney. “With more and more companies looking to transition from a PHP framework, Django offers a fast, stable and versatile platform that allows our clients to work more effectively while saving time and money. There’s so much more this technology can help companies achieve beyond its current uses and applications.”

About the MIT Mobile Experience Lab:
The MIT Mobile Experience Lab seeks to radically reinvent and creatively design connections between people, information and places. Using cutting-edge information and mobile technology the lab seeks to improve peopleʻs lives through the careful design of meaningful experiences. Our multidisciplinary team researches and designs new technologies, carefully considering their impact on societies, spaces and communities. Visit for more information.

About Imaginary Landscape:
Founded in 1995, Chicago-based Imaginary Landscape ( is a leading Web development and design and strategy provider for healthcare, association, manufacturing and educational businesses. Imaginary Landscape is a pioneer in the use of the Django ( Web framework and has extensive expertise in Python programming, system administration and hosting, user interface and design, and information architecture. For more information on Imaginary Landscape, visit, visit Imaginary Landscape's Blog, follow Imaginary Landscape’s Twitter stream or their Facebook page.