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Social Media Integration at the Rock and Roll Hall of Fame and Museum

Imaginary and RockHall team up to design innovative social media program.

September 3, 2014

  • On display at the Rock & Roll Hall of Fame

Last year, the Rock and Roll Hall of Fame and Museum approached Imaginary for assistance in utilizing social media as a way to promote their upcoming exhibit, Rolling Stones: 50 Years of Satisfaction.  Imaginary has been working with the Rock Hall since 2012, helping to manage their Django-based website.

To address this latest request, Imaginary utilized the API tools freely available through most social media providers and created a simple system that retrieved content from Twitter and Instagram with specific hashtags and presented that content on a special page within the RockHall.com website.

People began posting and taking pictures with the hashtag #rockhallsatisfaction and within minutes, that content was appearing on the website.

When the Rolling Stones exhibit opened, the Rock Hall asked Imaginary to create a new view - optimized for presentation on a high definition monitor within the exhibit.  Throughout the exhibit's run, hashtagged posts were appearing on the exhibit's flat screen TV.

"We really enjoyed this project," said Brian Moloney, managing partner for Imaginary Landscape. "We were able to take a fantastic idea from the Rock Hall and design a web-based solution that makes the experience, both online and at the museum, a great one."

Because of the popularity of the display, the Rock Hall and Imaginary worked together to provide a more robust and flexible Django-based application that can be reused and repurposed both online and throughout the museum.  This latest update supports multiple hashtags from multiple social media outlets and allows for custom media content to be displayed on different devices.

Some logic was needed behind the scenes, including the design of multiple image and post sizes to add visual interest and transitional motion into the presentation. To do this, automated scaling and masking methodologies were added so that the layout of each screen has its own randomness of shapes without any truncation. Finally, JavaScript was used to control the automated rotation and add individual post highlighting to increase interactivity.

"We've been very pleased with Imaginary's Django expertise and their support of our website," said Ivan Sheehan, manager of content marketing for the Rock and Roll Hall of Fame and Museum. "With this latest project, they really helped us evolve our social media strategy and allowed us to engage audiences both inside and outside the museum."

Want to see it in action? Take a selfie and post it to Instagram with the hashtag #myrockhall. Then go to rockhall.com/fanexperience and check yourself out (oh, and by the way, chances are your picture will also be showing on a 65-inch, high definition display inside the Rock and Roll Hall of Fame and Museum).