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What's the Process?

What's the Process?

Strong processes lead to consistent outcomes.  It starts with getting to know each other and understanding your business.  From there we determine what immediate problems we can solve and what longer term goals you want to achieve.  Then we plan the work and execute it.  Finally we provide support so that you never have to worry.

If I had one hour to save the world, I would spend fifty-five minutes defining the problem and only five minutes finding the solution.   – Albert Einstein

Deep Dive with Senior Staff

To truly understand what you want to accomplish, we need to speak with stakeholders throughout your company.  We match executive with executive, marketer with marketer, technologist with technologist, all senior-level staff.  In this way, we make sure nothing is lost in translation.

Triage Immediate Needs

The future is bright, but there is a here-and-now as well.  Triage helps to uncover and solve the immediate pain points.  Often times there are quick, inexpensive fixes that can be implemented immediately.

You’ve got to eat while you dream. You’ve got to deliver on short-range commitments, while you develop a long-range strategy and vision and implement it. - Jack Welch

Assess Goals

This is the time to be selfish about your website.  Set aside your thoughts on what site visitors want and focus instead on what you want.  Once we determine this, we pursue it.  Relentlessly.

Easier said than done.  What if different stakeholders have different goals?  You can't clutter the website with different, sometimes conflicting messaging.  As an outside arbiter, we lead the discussion on your behalf to gain consensus and singluar purpose.

Plan of Action

Here is where all the preparation comes together.  This is the document that painstakingly describes the work to be done, the method and the timing.  It identifies what's in scope and what's not.  Beyond our responsibilities, it also outlines your responsibilities. It provides a framework so that everyone knows exactly what is being done at any given moment and what to expect. 

All agreed upon upfront, before anything begins.

Execute, Together

We break the work up into rapid iterations and build according to plan.  Throughout the execution process, we keep in constant communication with you.

Once completed, each iteration is put through rigorous internal quality control checks and refinements.  Only then is it presented to you for review and feedback on a private staging server.  Based on your feedback we further refine until it is exactly right.

Support the Future

After the dust settles, we’re here to keep things running smoothly.  Whether it is 24/7 monitoring, proactive maintenance, emergency response, or just occasional polishing, we’ve got your back and will ensure stability and consistency.  In addition, we are always standing by to help you quickly and nimbly address any current and future opportunities. 

What's Next?

We'd love to hear from you.

Ask a question and we'll answer it, no obligation whatsoever. Reach out and we'll reply right away and do our very best to determine if we might be of assistance.  

Need more structure? Visit our RFP Submission Form.

Not ready yet? No problem.

We are so pleased with Imaginary Landscape.  Their ability to stabilize the website and help us focus it on achieving our business goals has made a positive impact on staff engagement and our ability to fundraise.

- Sarah Boison, Communities in Schools Principal, Digital Communications