Overview
Launched in 2016, OSF Innovation is a multidisciplinary center and program focused on internal and external innovation to re-invent the health care delivery system of the future.
OSF needed a new and state-of-the-art website presence to match the launch of its new OSF Innovation intitative.
Objectives
- Elevate and increase recognition of the OSF Innovation brand.
- Implementation of a customized and modern design.
- Consolidation of related websites and content.
- Launch under an extremely tight timeframe.
An early annotated prototype of the Innovation homepage.
Approach
- In keeping with the single URL strategy, Imaginary was able to launch the Innovation website within the osfhealthcare.org domain.
- Tight collaboration between Imaginary, the OSF Innovation team, the OSF web team and their design vendor.
- From initial kickoff meeting to launch in 5 weeks.
The final live homepage which demonstrates the iterative design evolution between protorype and final. The site is fully responsive and integrated into the CMS and includes significant animation which can only be experienced by visiting the site at osfhealthcare.org/innovation.
Results
The Innovation website delivers thousands of pageviews of information to visitors each month and is an important aspect of OSF Innovation's strategy which has been ranked by Modern Healthcare as a top 10 innovation center in the U.S. In addition, the Innovation website has been recognized as award-winning by the following organizations:
“Imaginary Landscape implemented our complex Innovation website within a challenging deadline. Their team and the CMS technology allowed us to achieve our launch goals including flexible design and cutting-edge technology.”
- Michael Vujovich, OSF HealthCare Director of Digital Marketing