CHICAGO – Peoria-based OSF HealthCare has signed a multi-year agreement with Imaginary Landscape for the development, maintenance, and hosting of OSF’s extensive portfolio of website properties.
Since the signing of this agreement, Imaginary has upgraded the entire OSF website platform to the latest technology, including the web development framework Django. A significant part of the engagement was the consolidation of over twenty unique OSF Healthcare System websites into one cohesive OSF brand that resides under a single URL www.osfhealthcare.org.
There are thirty-four facilities and organizations represented within the OSF web platform including eleven acute care hospitals, two colleges, a medical group with ninety locations, an extensive network of home health services, and a variety of related businesses. The consolidation supported OSF Healthcare System’s digital marketing strategy by establishing a brand framework to share the depth and breadth of services across their entire organization.
"Our strategic partnership with Imaginary Landscape has spanned 10 years,” said Michael Vujovich, Director of Digital Marketing for OSF HealthCare. "Their understanding of our online strategy and their ability to customize our websites to our exact specifications has been invaluable to OSF’s digital transformation.”
The web framework upgrade gives OSF HealthCare an increased level of flexibility. It allows them to adapt quickly to the changing needs of the healthcare delivery market, and provides the exact online tools and functionality required of a world-class healthcare system.
“The upgrade allows OSF to consolidate all web-based functionality within the highly flexible Django web development framework," said Brian Moloney, president and CEO of Imaginary Landscape. "This technology is well suited for rapid adaptation to changing conditions, which allows OSF to quickly react to opportunities within their markets.”
Imaginary Landscape has been a part of OSF Healthcare System’s evolving interactive web strategy since 2005, and looks forward to supporting the organization with custom applications such as content management, physician and practice directories, calendar of events, online registration, ecommerce, ecards, and a customized form building application.